The Story of Asor London

Asor London began in 2021 with a simple idea and a genuine passion for making jewellery by hand.

What started as a small online shop quickly moved into real life. We began trading at Backyard Market on weekends, building our customer base face to face and growing through word of mouth. Along the way, we took part in a range of markets and pop ups across London, including The Pop Up Club, which played an important role in helping us grow and strengthen the brand.

As demand increased, we opened our first seven day unit in the Loading Bay at Brick Lane Vintage Market. That space expanded twice in 2024 and 2025 as the business continued to grow.

In March 2025, we opened at Boxpark Shoreditch. In November, we launched our third location at Artisan Market, expanding again in January 2026.

Now we are bringing everything full circle by reopening our website and continuing to grow online.

Made by Us in London

Around 80 percent of our jewellery is handmade and assembled by us in London. From selecting materials to wiring, beading and finishing, the majority of our pieces are created in house.

We source charms, wires and materials from overseas, while also working closely with small businesses across the UK, including independent makers who create handmade glass beads and speciality components. Supporting other small businesses is important to us and collaboration has always been part of our journey.

Built Through Community

Asor London is proudly family run. Every stage of our growth has been hands on. We have built this brand through hard work, creativity and the support of our customers.

We are always working to be as sustainable as possible, making thoughtful decisions in our sourcing and production wherever we can.

From market stalls to multiple London locations, our journey has been built step by step.

And we are only just getting started.